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Cisco Medianet
Cisco Medianet is an end-to-end IP architecture that enables pervasive and quality rich-media experiences. Medianet combines a smarter network, smarter endpoints with medianet technology embedded into network elements and endpoints

Organizations are increasingly adopting new rich-media business and collaboration technologies. Video loads networks—and it radically changes the demands on the network. Medianet is a network optimized for rich media that provides intelligent services in order to scale, optimize, and enhance the performance of video, voice, and data. Cisco^®capabilities for medianet enable businesses to achieve the full value of business and collaboration applications by providing optimal user experiences while reducing complexity and costs.

What is Medianet?

It is an end-to-end IP architecture that enables pervasive and quality rich-media experiences. Medianet combines a smarter network, smarter endpoints with medianet technology embedded into network elements and endpoints. A medianet has the following characteristics:

• Media-aware: Can detect and optimize different media and application types (telepresence, video surveillance, desktop collaboration, and streaming media) to deliver the best experience

• Endpoint-aware: Automatically detects and configures media endpoints

• Network-aware: Can detect and respond to changes in device, connection, and service availability

What Problems Does It Help Solve?

With the increasing adoption of video and rich-media applications, media-optimized networks address challenges associated with the transmission of video and rich media over the network, including ensuring predictability, performance, quality, security, and mobility.

Traditional IP networks are not well-equipped to deal with interactive and real-time requirements, making delivery and quality of media unpredictable and increasing complexity for network operators and managers.

Technologies such as Cisco Medianet help address these challenges by accelerating deployment of applications, minimizing complexity and ongoing operating costs, and helping to scale the infrastructure for the best user quality of experience (QoE).